There are hundreds of celebrity owned brands selling every kind of beauty product imagineable. But who is truly succeeding?
Our team here at Ecommerce Intelligence collected and analyzed data from across web on a quest to find out which celebs have figured out online retail and can keep customers coming back for more.
Just because a brand looks to be crushing it on socials it doesn't always mean they're getting more website customers, as you'll see in our ranking table below.
We scored each brand in six key areas to uncover how much customer demand they're generating and who is successfully turning follows and shares into online shoppers.
With a maximum possible score of 100 points, who will be crowned 2022's hottest celebrity beauty brand?