Ecommerce Marketing + Klaviyo Blog

Klaviyo has revolutionized the email marketing game with its advanced segmentation to target your email campaigns and automated flows. Understanding the differences between, and benefits of, flows and campaigns will help you navigate Klaviyo more effectively and unlock the true potential of your email marketing strategy. This guide will take you through the differences between

Effective email marketing for an Ecommerce brand can grow your revenue by an additional 20-30% for online stores on average. If you’re constantly expanding your email list, you will need an ESP (Email Service Provider) that will let you automate your email flows and nurture your audience. Klaviyo and Privy are two highly popular software

Shopify CEO Tobias Lütke News of Shopify laying off 10% of it’s employees – around 1000 people – surprised many this week. Shopify’s CEO Tobias Lütke admitted they’d made mistakes during the pandemic era, the biggest of which was betting as big as they did on the future of Ecommerce and it’s ability to thrive

Since Klaviyo launched Predictive Analytics and AI a few years ago there have been many new terms and acronyms appearing in the platform. Although sometimes confusing, these new metrics can be hugely beneficial to Ecommerce email marketers who know how to use them. We’ll be writing a lot about Klaviyo’s AI and Predictive Analytics, breaking

The popular Ecommerce tool RetentionGrid.com helped a number of Shopify store owners improve customer retention and provide a better customer experience, while increasing revenue for the store owners. The Retention Grid app was well reviewed on the Shopify App Store, and had a great track record with Ecommerce brand owners. Unfortunately over time the previous

Ecommerce was a star performer during the pandemic era. Since the end of 2019 large industries across the world have struggled. The combination of a widespread pandemic, supply chain disruptions, lockdowns, and inflation have caused long lasting damage to businesses. However many areas of the Ecommerce industry flourished as customers increased online spending, partly by