aguide to growth for online retailers

13 of the Best Ecommerce Marketing Strategies for 2022

Growing an Ecommerce brand is not easy. There are so many marketing strategies and growth hacks which can work, but which ones do you choose and where do you start?

Trying them all at once and seeing what sticks is not a viable option for most brands.

In many cases it is a great idea to focus on just a small handful of strategies and really master them. Some businesses even build their success primarily on the back of a single Ecommerce marketing strategy such as influencers, or aggressive advertising campaigns on social media. We've built up a brand in-house that runs almost exclusively on organic Google search traffic as a result of search engine optimization. There are many paths to success!

This guide to 13 of the best Ecommerce marketing strategies will give you a great overview of some of the primary tactics brand owners can use to drive traffic and conversions. We'll also give you some pros and cons for each strategy, and when they should be used, to help you decide which ones might be best for you.

Let's get started.

Here's what we'll be covering in this detailed guide explaining some of our favorite marketing tactics for online retailers:

1 - Ecommerce Email Marketing & Lead Generation Strategies

Here at Ecommerce Intelligence this is where most of our experience lies for the Ecommerce marketing campaigns we run for brands. Our team started out as an Ecommerce email marketing agency specializing in Klaviyo, and this is still our primary area of focus when helping brands grow. It is safe to say we have a very strong understanding of the importance of effective email marketing strategies and lead generation for any serious Ecommerce store.

Ecommerce Marketing Strategy Overview: Email Lead Generation

There are three main parts to an effective email program.

Firstly, a brand needs to a way to convert website visitors who don't purchase into email subscribers. This is the most cost effective way to build email lists you can market to at a very low cost in the future. Generally we recommend website popups to capture email leads and grow your list.

And yes... in 2022 popups still work as well as they always have with good design and messaging. You can use a third party tool such as Privy or JustUno to deliver these popup campaigns, or use functionality built-in to your email platform. Our team of Klaviyo experts here at the agency prefer to use their built in lead generation tool in most cases.

Secondly, all brands should build a varied marketing calendar for the year or at least the next quarter. This will be crucial for email marketing success because you'll be able to plan relevant email campaigns ahead of time, instead of just trying to think of new ideas each week. This calendar will inform many of the campaigns you send your list of engaged subscribers - things like new product launches, seasonally relevant content or offers, holiday sale messages, along with more evergreen campaigns such as educational blogs or user generated content.

We like to see an Ecommerce brand send at least two emails per week to their primary list of subscribers, customers and well defined target audiences. Our recommended software tool for this is Klaviyo due to their advanced automations and email flows.

Thirdly we have email marketing automation. This is one of specialties here at the agency. Setting up the basic email automations such as abandoned cart campaigns, a new subscriber welcome series, customer thankyou emails, and post-purchase campaigns to encourage repeat purchasing via product recommendations is key for any serious Ecommerce brand.

These automations are just the basics and there are a lot of advanced strategies which can be employed. We developed a comprehensive Ecommerce email marketing course if you'd like to learn more about those.

What are the key benefits of email marketing in Ecommerce?

The #1 benefit in our experience is the incredible ROI email marketing strategies can deliver. It is not uncommon for brands to see 50:1 returns on their email marketing spend - in some cases it can be much higher.

Email is also one of the most reliable and consistent Ecommerce marketing strategies. If you get the fundamentals right and have a good quality engaged list, email ALWAYS works. There is very little guesswork involved. We like this as an agency as we can be extremely confident talking to new brands who want to work with us and give them a great idea of what kind of results to expect.

Which brands see the best results from email strategies?

Established Ecommerce businesses with existing customers and website traffic will of see the best results from email. This channel is all about getting the most value from your existing visitors, customers, and subscribers, to improve margins, profitability and repeat purchasing.

Having said that, new brands and startups will do very well to start building an Ecommerce email marketing strategy from day. Don't expect big immediate results, but the earlier you start growing your lists and building out at least the foundational automations, the sooner you'll benefit. Considering reaching out to our team to discuss Klaviyo consulting packages if you'd like to explore growing your brand with email. We also offer fully done for you Klaviyo agency services.

results from an email marketing strategy

Results from an advanced email marketing strategy for a Shopify client (campaign names hidden for brand privacy).

2 - Ecommerce SMS Marketing Strategies

Here at Ecommerce Intelligence this is where most of our experience lies for the Ecommerce marketing campaigns we run for brands. Our team started out as an Ecommerce email marketing agency specializing in Klaviyo, and this is still our primary area of focus when helping brands grow. It is safe to say we have a very strong understanding of the importance of effective email marketing strategies and lead generation for any serious Ecommerce store.

SMS is an Ecommerce marketing strategy which goes hand-in-hand with email. These two channels are usually ran as part of the same program, by the same team. They can be very intimately linked and co-ordinated.

Strategy Overview: SMS Marketing Campaigns and Automations

In our experience as an Ecommerce marketing and growth agency, a successful SMS marketing strategy looks fairly similar to an email marketing program. Many of the same elements are there.

First you'll need a way of collecting leads - SMS numbers - which is usually done via on-site pop-ups. Next you'll want to build a suite of SMS marketing automation sequences, just as we discussed with email. Things like abandoned cart sequences, welcome sequences for new subscribers, and post-purchase automated messaged to encourage repeat purchases can all work great in the SMS channel. We usually use Klaviyo to deploy this strategy both for clients and for our own brands.

Next, just like with email, you'll want to set up a regular schedule of campaigns you'll be sending each week and month to your SMS subscriber list. We definitely recommend having a lower sending frequency for SMS than for email marketing. For example, if your Ecommerce business sends three email campaigns per week on average, aim for just one SMS campaign. Send sales promotions, educational content, and let people know about new launches. Consider offering SMS only deals a few times per year - these will encourage people to join your SMS list even if they already get your emails.

What are the key benefits of SMS in Ecommerce?

Just as with email marketing, when SMS is done well the ROI can be huge. We usually find that the returns for SMS are even higher than the email channel. When combined these two channels can be massive profit drivers. This is one reason we focused our agency on these services for brands. Also, SMS marketing strategies are very simple to deploy. Texts are short, and there isn't any design work involved if you're not using media messages or MMS.

Which brands see the best results from SMS?

Established brands with traffic, subscribers, and customers will see the best results. Of course without a subscriber list there will be no revenue from the SMS channel. We do however recommend new start up Ecommerce businesses focus on SMS from day one. It is simple and cheap to implement. You'll be building up a list which could be highly valuable in the future.

SMS campaigns in Klaviyo

Some of Klaviyo's pre-built SMS marketing automations

3 - Influencer Marketing Marketing Strategies

Influencer marketing comes in many forms but is a hugely popular strategy for growing Ecommerce businesses in all kinds of markets. This is a form of social media marketing and essentially involves making deals with people who have built an engaged following online - usually on social media platforms such as Instagram, YouTube, or TikTok - and having them promote your products in return for a fee. This could be a one-time payment per promotion, a fixed monthly retainer, or a commission based agreement where they earn a percentage of the sales they drive for your brand.

Strategy Overview: Influencer Marketing

Influencer strategies can vary a lot and the best approach really does depend on the market you're operating in. However, the most important step in the process is researching and contacting influencers who have access to your ideal customers. This can be done manually by searching Instagram and other platforms, or using a dedicated software that acts as an influencer database. Some of these are complete end to end influencer management solutions which handle research, messaging, and even payments. Grin is a good example of this.

You'll then need to negotiate terms and rates with each influencer in a way that makes sense for them, and for you as the brand. This is a complex process as you can imagine, but many brands see great results working directly with hundreds of influencers. Consider starting with micro-influencers who are experts or enthusiasts in your market, rather than expensive celebrities or online personas with hundreds of thousands, or even millions of followers.

What are the key benefits of Influencer campaigns?

The ROI can be high if you find the right influencers. Also, results can be FAST. You'll typically see traffic and conversions instantly if a campaign gets traction. This is one of the Ecommerce marketing strategies that's great for brands starting from scratch who need immediate momentum.

Which brands see the best results from influencers?

Brands of all sizes can benefit from this strategy. You'll want to be in the right kind of market though - one that's at least somewhat popular on social media platforms. If you're selling supplements, beauty products, or jewelry, then influencers could be a good strategy. If you're selling office printers though, it will be a struggle to build any excitement for those on Instagram!

Grin influencer marketing platform

Grin is a popular tool for managing influencer marketing campaigns.

4 - Search Engine Optimization for Ecommerce

SEO is a highly valuable way to increase website visitors and attract new customers for an Ecommerce business of any size. In our experience it is just as much of an art as it is a science, but we are big fans of this strategy here at the agency. SEO is the practice of optimizing a website to rank highly in the organic Google search results, so people can easily find your brand when searching for things related to your products or service.

SEO is definitely a longer term play and it can take a while to pay off - especially for newer brands. However, nothing beats the feeling of getting consistent website traffic and sales every single day, all from 'free' Google traffic. We say free, but of course in most competitive markets a significant up front investment will be needed to see results from SEO.

There are essentially two main parts to any SEO strategy and it's important to get them both right. These are On Page and Off Page SEO.

On Page SEO covers how the website itself is setup and optimized to rank highly in Google's search engine results page listings. This is a huge topic and includes everything from an Ecommerce store's technical structure and URL patters, to all of your website content and keywords, website speed, usability, internal linking between pages, and a LOT more. As mentioned, it's a huge topic.

Off Page SEO is everything which can be done to improve a website's rankings in Google and other search engines that doesn't require making any changes to the Ecommerce website itself. There are several external factors which tell search engines a brand's website is trusted or has authority in a certain market. These trust and authority signals add up to higher search engine rankings over time for the most important keywords and search terms related to your products.

So what are these signals? Examples would be backlinks from other websites to an Ecommerce store, presence on third part review websites and social media platforms, plus any brand mentions and PR a brand receives. There is much debate about these various signals, which ones matter, and which carry the most weight. The general consensus is that back links to your brand from other trusted website are the primary off-page SEO factor which improves search rankings.

If you think this all sounds complex... it really is. SEO is a massive topic and there is so much which needs to be implemented in order to rank in competitive markets. If you can get this right though, the long-term ROI can be extraordinary. We feel that SEO truly is one of the best Ecommerce marketing strategies you can take the time to master.

Strategy Overview: Ecommerce SEO

Our recommended approach to SEO strategy is fairly simple, but takes a lot of effort to implement successfully. Firstly, you'll need to map out the overall structure of the website. This is important because making major changes to an existing site which already rankings in organic search can be risky. We like to create a full topical map which clusters all relevant keywords and search terms into groups which will eventually be publishes as pages - either product pages, blog posts, category pages, or content marketing pieces of some other kind. This is an art in itself and the keyword research and clustering process can take a week or more in some cases.

Next up is writing all of the content. This includes all regular website pages, product pages, planning out the blog posts, and more. These pages need to be interlinked intelligently to help Google, and website visitors, understand the website structure and hierarchy. Using an Ecommerce platform such as Shopify, BigCommerce, Magento, or WooCommerce will take care of most of the technical aspects, site speed, etc. There will be technical optimizations to make in the future for better performance when the site is getting traction in search engines. As long as you've got a well defined website structure before you start publishing, you'll have a great foundation.

When the site is up and running and indexed in Google, a light link building campaign can begin. The best strategy here depends on the market, but we like to focus on super high quality links from digital PR, and outreach to high authority sites in our market. This is just the beginning and some off-site SEO campaigns can very quickly become complex and resource intensive in competitive markets.

What are the key benefits of SEO for online retailers?

The long term ROI is the primary benefit, along with the consistency a high quality SEO campaign can deliver in terms of traffic and sales. SEO can be expensive up front, but over time it can pay off in a huge way. Your traffic and sales will hopefully get to a point where they're increasing month over month, but your investment in this particular marketing channel remains the same. We love to see a brand take SEO seriously and place it at the heart of a well rounded and successful Ecommerce marketing strategy.

Which brands see the best results from SEO?

There are no real short cuts in SEO, especially for a new brand. It can take months to see results, sometimes a year in competitive markets. Established brands will see quicker results if they're just starting to now focus on organic search after having success on other channels. This is especially true if their website has authority and trust in Google's eyes from some kind of PR or media coverage they've attracted in their target market.

However, we recommend all brands focus on SEO as one of their Ecommerce marketing strategies. So even if you're just getting started then building with search engines in mind, and working on the basics from day one, is going to shorten the time it takes you to see results. In six months from now you'll be glad you started today and recognized SEO for the powerful customer acquisition channel it is.

ahrefs SEO tool

ahrefs is a leading SEO analysis tool

5 - Content Marketing and Blog Strategies

Content marketing, blogging, and generally creating and promoting things which are useful, entertaining, or educational to your brand's ideal customers ties in very closely with the SEO strategies we've just discussed. Content marketing strategies and SEO go hand in hand.

Content marketing is a very broad term, so let's define it in a way that's most relevant for Ecommerce brands. The Content Marketing Institute describes it as:

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Strategy Overview: Content Marketing

A good content strategy can come in many forms but we recommend having one at the center of your Ecommerce marketing plan. Having great content to promote and share makes everything easier for Ecommerce marketers.

The best strategy is highly dependent on the market you're in, but generally you'll want to focus on creating and promoting content your target audience genuinely wants to read - and hopefully finds helpful during their buying process. Think about buying guides, product comparisons, product recommendation quizzes, and blog posts or videos which explain your products, their benefits, and provide helpful answers to common questions potential customers have in your market.

Remember this is a long-term play and should also tie in to your Search Engine Optimization strategy - these marketing channels go hand in hand. Content strategies need to be planned out in advanced and executed on each week and month throughout the year. If done well, the results will start to snowball and you'll see qualified traffic being driven to your online store over time. A good content strategy is a way to make your brand stand out against competitors in a competitive Ecommerce industry.

What are the key benefits of Content Marketing in Ecommerce?

Much like SEO, content marketing efforts for Ecommerce brands can have a great long term ROI. The benefits of these two strategies are largely the same. We look at every piece of content created as an investment that will continue to drive traffic and sales into the future on an ongoing basis. Content led digital marketing strategies can also build trust and relationships with prospects and customers in your market. This elevates brand value, sets you apart from the competition, and can attract customers of the highest quality to an online store. Investing in creating and distributing good content can be a great long-term play and over months and years can be one of the most effective Ecommerce marketing strategies.

Which brands see the best results from Content Marketing?

Generally brands in industries where there is a lot to talk about, lots of questions around products and their uses or benefits, or where a considerable amount of research takes place over the customer's buying cycle. In reality this describes most markets. We feel the majority of brands would benefit significantly from having a long term content marketing strategy in place to drive online sales.

Ecommerce content marketing results over time

Ecommerce content marketing results over time

6 - Conversion Focused Ecommerce Copywriting

Investing in high quality website copy that focuses on conversions is a must for any serious Ecommerce brand. This is a lever marketers can pull to increase the success rates of all other marketing channels. The better your website copy is, the more revenue you'll generate from all traffic sources.

Ideally look for a balance between copy that's well optimized for search engines, but also persuasive in nature - touching on your audiences wants and needs in the market.

Strategy Overview: Ecommerce Copywriting

This is one of the key Ecommerce marketing strategies which can have a big impact on your bottom line, so be sure to dedicate some time to researching Ecommerce copy techniques. A good piece of copy will be engaging, yet persuasive. It should be engaging to read, even if describing a fairly normal everyday product.

The key to good copy is understanding your market and your customers. There is no substitute for knowing what drives buying behavior in your market. What the desires your customers have? What are they truly looking to achieve when buying your products? Are then trying to solve a painful problem, or are they looking for some kind of pleasure or satisfaction with a purchase? Find the answers to these questions and use them to inform your website copy strategy. Consider hiring a dedicated Ecommerce copywriter too - this can be an investment which pays huge dividends.

What are the key benefits of great copywriting?

Effective website copy will help you build a connection with potential customers and returning loyal customers too. It shows you understand their wants and needs. Of course this increases website conversion rates as well, which is a huge benefit because it makes every website visitor to your Ecommerce website more valuable. Great copywriting means you'll see a better ROI on all other digital marketing strategies for this reason. This is a huge win.

Which brands see the best results from focusing on good copy?

This is an easy one. All brands can benefit from this and could see a big improvement in overall website conversion rates, and therefore more sales revenue. Copywriting for a brand is something that should however evolve over time and be improved as you learn more about your customers. A startup just launching their first collection of products should have a good idea about their customers' wants, needs, and pain points to inform their copywriting strategy, but they will no doubt have access to a lot more insights after being in business for a year and interacting with their customers.

New learnings about your market and your customers should be used to improve website copy and make it better tailed to your target audience. Having mechanisms in place to collect customer feedback is key for this to work as well as possible. Customers surveys are a great way to stay up to date with what your customers think about your products, and what they actually want in the future. We'll cover surveys later in this guide.

7 - Google Shopping: Product Listing Ads

Google Shopping or Product Listing Ads (PLAs) offer brands a reliable way to drive high quality targeted traffic to an Ecommerce marketing website. These ads appear in the search results with regular paid ads above the organic listings, but they also include product information such as images, pricing, and review stars. They also appear in the Shopping tab of Google search.

Strategy Overview: Google Shopping

You'll need to create product feeds and upload them to a Google Ads account to list your products. From there, research bidding strategies and keyword strategies for your campaigns. We'd usually recommend hiring a consultant if you're new to Google Shopping as there are lots of moving parts.

What are the key benefits of Google Shopping Campaigns?

These ads are super targeted and can drive results very quickly. In some cases you can launch a campaign and see sales the very same day. In some markets, particularly more expensive ones, the ROI on Google shopping spend can be high.

Which brands see the best results from Google Shopping?

Most brands can benefit if the products have any kind of search volume in Google. We'd recommend any brand to explore Google shopping to see if it could be a good fit. If you're in the right market it can be an excellent sales channel.

Targeting Google Shopping ads

Targeting Google Shopping ads for Ecommerce products

8 - Facebook and Instagram Advertising

Social media advertising on platforms such as Facebook and Instagram is a strategy used by some of the world's biggest and most successful Ecommerce business owners to scale and grow revenue at incredible speeds. Getting this right though does require a significant amount of expertise, and often large testing budgets in competitive markets.

The great thing about these channels is they can work on any scale. Regardless of whether you'd like to spend $10 per day, or $100,000 per day, Facebook, Instagram and other social media ads are a viable option in most markets.

Strategy Overview: Facebook and Instagram Ads

Social ads open up many different strategies brands can use to acquire new customers, both via prospecting and re-targeting campaigns. Running ads on a social media platform is all about finding the combination of a strong ad creative (image or video) matched with the right audience for your brand. Luckily the Facebook and IG ad technology gives you many options to test these.

It can take a while before these campaigns can be run profitably in most markets. If you're looking to do anything other than re-targeting, we'd usually recommend consulting with an expert on these platforms, or retaining an experienced agency to get the best strategy for your situation.

What are the key benefits of Facebook and Instagram advertising?

The primary benefits for an Ecommerce business owner is the ability to reach huge audiences relatively quickly, and see immediate sales with a well designed campaign. Re-targeting ads can also be fairly low hanging fruit, and a highly profitable form of digital advertising.

Which brands see the best results from Facebook and Instagram ads?

Brands at all stages can benefit from these marketing channels. Of course an established Ecommerce company with traffic and customers will likely see results more quickly due to having access to that important data. New brands can however drive revenue quickly in some markets, provided the campaigns are being overseen by an experienced social media marketer.

instagram Ecommerce ad examples

Instagram Ecommerce ad examples

9 - Organic Social Media - TikTok & Instagram Marketing

Now let's talk about getting your brand in front of online shoppers using organic social media. The most common platforms such as Instagram and TikTok can be a great way to drive Ecommerce sales without spending money on ads. Building up a strong organic presence can take a long time, but in many markets is well worth the effort in the long term.

Strategy Overview: Organic TikTok & Instagram Marketing

Your social media marketing strategy will be highly influenced by the market you're in. Generally though you'll want to create a calendar of varied content to post across your channels daily, or at least a few times per week. Mix up sales and promo content, UGC, educational content, and aspirational or lifestyle posts if they're relevant to your market.

Both influencer campaigns and paid social ads can help you grow your followings more quickly when combined with a good organic posting strategy. Remember not to do anything silly like buying followers though!

What are the key benefits of Instagram and TikTok?

Ecommerce businesses who take the time to build up social channels organically will benefit from doing so far into the future. These people are essentially a captive audience you can market to almost for free one you have a following.

Which brands see the best results from organic Instagram and TikTok?

Brands selling products which people like to share and show off tend to do best. Think makeup, supplements, clothing, and shoes, rather than desk lamps or office chairs.

10 - Conversion Rate Optimization for Ecommerce Website Pages

Conversion rate optimization is the art and science of setting up your Ecommerce website pages in a way that turns as many visitors as possible into paying customers. We include it in this guide to the best Ecommerce marketing strategies because it can have a direct effect on your bottom line revenue.

Conversion rate optimization - or CRO - comes in many forms. It covers everything from optimizing page load speed, to the layout and elements, to copywriting, images, video, and more. It is especially important for product pages, as well as your cart and checkout where you actually generate sales.

Strategy Overview: Conversion Rate Optimization (CRO)

CRO is a huge topic. Optimizing your individual pages is an ongoing process which requires continuous testing and improvements. Generally though you'll want to make sure you include as many key conversion elements as possible on your product pages, such as:

  • High quality product images, plus lifestyle shots and product videos
  • Well written product descriptions with engaging copy
  • Fast load times and a lightweight design
  • Pages which are optimized to work well on all devices, especially mobile
  • Product reviews and other user generated content
  • Trust badges and symbols
  • A guarantee which removes the risk for customers
  • Fast, free shipping
  • Customer support which quickly answers people's questions

There is a lot more than goes in to a comprehensive CRO strategy, but those are the basics to get you started. Implement as many as you can, then look into running ongoing split tests when your Ecommere business is seeing high levels of monthly visitors.

What are the key benefits of improving CRO?

Improve your website's conversion rate is to to Ecommerce success because it makes every visitor to your website more valuable. This increases your ROI from all digital marketing initiatives.

Which brands see the best results from CRO?

All brands can benefit, but of course the more traffic you have the bigger the impact will be. New brands should focus on building the fundamentals listed above and larger brands will gain significantly from running ongoing CRO tests.

optimized Ecommerce product page

Optimized Ecommerce product page

11 - Direct Mail & Postcard Campaigns

Direct mail may sound like an old school out of date marketing tactic. You could be excused for thinking it has no relevance today. But you'd be wrong! Direct mail marketing strategies can be highly effective in Ecommerce, and some of the world's biggest brands use this channel to increase their customer retention.

We like to look at Ecommerce direct mail campaigns as a way of keeping in touch with existing customers in a way that doesn't rely on traditional online channels. You can think of it in a similar way to email marketing, but in the real world. The truth is that even if you have a highly effective email program, in most cases the majority of customers still do not open most of your emails. If your average open rate is 30% - which is good - then two thirds of recipients are not seeing any one email campaign. Direct mail gives you a different way to reach people.

Strategy Overview: Direct Mail

Mailing special offers to existing customers using postcards is a great way to reach customers who don't usually respond to email or SMS marketing. These campaigns are easy to launch using a service like PostPilot, and low cost. The ROI can be very high.

Keep your strategy simple and focus on promotions. The goal is getting existing customers to come back and purchase again using personalized postcard marketing. You can also target prospects who haven't yet purchased.

Postcard campaigns will usually drive lower sales volumes than email, but they can be well worth implementing.

What are the key benefits of direct mail postcard marketing?

These campaigns can be cheap to deploy and very profitable if you have an existing customer base. Many brands do not use this channel to market themselves, so it can give you an edge over competitors.

Which brands see the best results from direct mail?

Established brands with existing lists of prospects and customers will see the best results with direct mail and postcards.

PostPilot direct mail postcards

PostPilot direct mail postcards for Ecommerce brands

12 - Customer Surveys for Detailed Feedback

Here at our agency we absolutely love running customer surveys to collect feedback, sentiment, and gain all kinds of useful insights about a brand and their audience. They're one of the most underutilized Ecommerce marketing tactics in our experience. There is no better way to know what customers want from your brand, and areas where you may be dropping the ball and not even realizing it.

Strategy Overview: Customer Surveys

We keep the strategy fairly simple. Use a tool like TypeForm or something similar and host a survey form or questionnaire using a dedicated page on your Ecommerce site. Craft 6-12 questions about how your customers feel about your brand, products, service, and in some cases other competitors in the market. Use mostly multiple choice questions, but leave at least one with a free form comment box where people can give detailed feedback if they have it.

Promote the survey to your email list. Do this 2-4 times per year, primarily sending the survey to your most engaged customers and subscribers. To increase completion rates you can also incentivize people with a one-time coupon for a discount on their next order. This is not necessary though and you might be surprised at how many people in your customer base will take a few minutes to complete short survey just to give you their feedback.

Tip: If you're using TypeForm for surveys and Klaviyo for email marketing (our recommended setup) you can store people's answers to each question in their Klaviyo profile using the TypeForm integration. For example, if you have a question around specific flavors people prefer for some kind of product, people who choose chocolate in your survey can be added to a Klaviyo segment as their 'chocolate' answer will be stored in their Klaviyo profile. This is very powerful for sending highly targeted email campaigns in the future.

What are the key benefits of customer surveys?

Surveys can be very low cost and provide a level of insight you just cannot get elsewhere, other than talking to your customers directly. The learnings can be invaluable. They're one of our favorite Ecommerce marketing tips for sure.

Which brands see the best results from customer surveys?

All brands can benefit, however you do of course need at least a few hundred customers before you'll be able to collect any meaningful data and feedback using surveys. We like to encourage established brands to run surveys at least twice per year.

TypeForm customer surveys

TypeForm is a great tool for building Ecommerce customer surveys

13 - Build an Amazing Customer Support Process

Customer support is often not considered as part of a well rounded Ecommerce marketing strategy, but it makes a huge difference. Pre-sales support will convert more prospects into new customers, and post-sale support increases brand loyalty, repeat purchase rates, and the chances of customers referring friends and family to your Ecommurce business.

Strategy Overview: Wowing Customers With Great Support

Simply getting the basics right can have a big positive impact:

  • Keep response times as low as possible
  • Have real people taking care of customer support (no chat bots)
  • Have a phone number people can actually reach you on!
  • Go above and beyond to deliver customers a fantastic experience
  • Use a software platform such as Gorgias to streamline the support process

Customers remember great support so keep this in mind during all interactions and do everything you can to ensure people have a positive interaction with your Ecommerce business.

What are the key benefits of improving customer support?

More customer loyalty, more referrals and word of mouth marketing, and a great reputation in the market. Great support can also mean more customer reviews, which are helpful for increasing conversion rates and generating sales.

Which brands see the best results from great customer support?

This should go without saying, but all brands benefit from this! Whichever stage your business is at - from startup to 8 figure retailer - improving customer support should always be a priority. No exceptions.

gorgias for Ecommerce customer support

gorgias is a leading solution for Ecommerce customer support